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The two founders of Frutova are experienced fruit and vegetable wholesalers in Belgium. They noticed that, due to varying demand, a lot of wholesalers, producers, retailers and import companies have surplus to offer.


To face this problem, in 2019 they established Frutova, a platform that works together with the online  auction Vavato to offer the good products and sell them at a good price to other potential buyers while reducing waste.

 Frutova's mission is to create new demand in the market and go for a zero-waste fruit and vegetable world!

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